Welcome to the Women in Finance Charter Brand Hub

This page provides signatories with the tools and guidance needed to use the Women in Finance Charter brand consistently and with confidence.

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The visual identity is designed to feel modern, inclusive and distinctive, and reflect both the progress achieved in improving senior female representation since the Charter’s launch in 2016, and the ambition that lies ahead.

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By aligning how we present the Charter, we can collectively strengthen its visibility, celebrate progress, and amplify the impact of the change it is helping to drive across financial services.

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Available Resources

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Download the core brand assets and guidance:

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• Digital logos (master logo for general use, secondary logo for use on dark background)
   

• Brand design guidelines (includes usage principles)

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For any signatories that may require any additional branding assets, please contact womeninfinance@hmtreasury.gov.uk